In
the current economic situation of the country nobody has been left
unaffected from demonetisation. Sharing mixed opinion of pros and
cons of the currency ban people are standing in long queues to either
get the money deposit or make a withdraw from the bank. Consumption
in India is majorly cash-driven, and for digital payments concept it
would require changes in consumer behaviour.
With
the increase in digital payment mode, in the coming years our economy
is expected to grow with a transparency in monetary transactions.
Government is considering the impact of this cash crunch for a
shorter duration but, there has been a big set back for all the
businesses in every sector. Like all Indians, Orange Global has also
welcomed the decision of digitalisation of all monetary transaction.
This blog will take you through the ways the set back on businesses
can be dealt with a possible solution of digital marketing:-
1.
Online Platform:- Purchasing, Selling or reviewing any product online
offers more confidence to a consumer in comparison to other mode. The
e commerce industry has seen an upsurge since the last decade making
every single seller to be present on the platform.
2.
No Big Capital Investment:- In this hour of cash crunch when people
stood in long queues first and now are struggling to earn money;
Digital Marketing comes as saviour. With basic investment of making
products online and using a payment gateway one can still keep
running the business.
3.
Take Advantage of the situation:- With all the money in bank and no
cash in hand, people are still making transactions online. This
method does not involve any give and take of hard money. Perhaps, the
giants of e commerce has a back seat in this case of cash on delivery
but the situation has still been advantageous for them.
4.
Requirement of the time:- “Hit the iron when it is hot”. Where
the focus is currently on making transactions transparent, it becomes
important to use digital options.
Substantially
online shoppers have impacted the over all retail businesses and had
given a wide scope of getting digital. The irresistible presentation
of a product and the ease of payment attracts more online buyers
resulting in increase of purchase through digital payment options.
Have a look at them:-
1.
Net Banking:- an online payment technique which changed the way
country used to shop, pay bills and many more. With a simple login to
net banking one can easily transfer money to any account in a day's
time. Why to carry cash now!
2.
Swipe Machines:- I remember, when debit cards were introduced it was
a haphazard situation with lots of question pouring in minds. What if
the card is lost, what if somebody else founds it? But all those
worry's are bygone now. Nothing can beat the ease of immediate money
transfer on a purchase.Truly a plastic money.
3.
E-Wallet:- It works as an online safe; like a bank locker! Create an
account, enter the bank account details once and pay to whomsoever
you want to. But be careful while handling E-Wallet, since it is
internet based with your bank account details if hacked! Say bye to
your money.
It
is call of the hour. Choose the best option for your business and get
it back with Digital Marketing options to grow.
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