HOW AN EFFECTIVE LOGO CAN BE A GAME CHANGER

the soul cannot think without an image' – Aristotle.

What gives a brand its identity? Is it only the quality alone that creates brand recognition or brand awareness of a product. No! Having a logo signifies an easy route to brand identification and a way people can remember, connect, and acknowledge a brand among several similar available in the market. Logos are intended to be the face of an organization and have their own importance as a company logo. Hence, making its design more complicated yet appropriate. Orange Global as the best digital marketing company in Delhi has an expert team who takes the pressure of logo designing from client away.

A logo appears on several products starting from stationery, business cards, furniture, and advertising material making them handy to expand the reach of company. The logo should be designed keeping colour combinations, font, and artwork in mind which implies the company's aesthetic value and the nature of the work. A substandard and amateur-looking logo would turn off potential customers. Orange Global as the Best Digital Marketing Company in Delhi NCR understands the importance of a company logo and ensures retaining the value of the company in its logo. On the contrary, there is a long list of companies who does not pay much attention to logo designing or rather have different kinds of logos for letterheads and websites. Perhaps this results in miscommunication between two different sets of interactive sessions by the same organization.

A simple written McDonald's would not have been an eye-catcher, despite the mouth-watering taste of food we get. Your logo is how people recognize you and helps draw a line of difference between you and your rivals.

“A company’s logo is its shorthand, a visual cue that tells a story of the brand’s culture, behavior, and values,” Matthews Hale.

Many companies keep on experimenting with their company logo including the re designing; this in a way is a reflection of time, where an outdated design is modernised. Experimenting with the looks is equal to having a makeover for yourself. Since we are not in a circus – keep it simple here, there can be experimenting but there cannot be irrelevancy of several color combinations used everywhere. A wrong design can result in a loss of customer trust and satisfaction from your brand.

The famous clothing brand GAP had a public outcry due to which they took a U-Turn from newly launched logo back to where they started from.

The importance of a company logo can never be on a backbench. A well-designed professional logo will continue to be the representative of your business for years to come.

how-an-effective-logo-can-be-a-game-changer

PAYTM BIG PLAYER IN DIGITAL PAYMENT – E WALLET

Since the government's decision of note ban came on November 8, digital payment has taken an uplift with making all the possible options of payment popular. Other than cash exchange, Payt. & Mobikwik both has come up as the most convenient and promising digital payment ways. Starting from small eating outlets to shopping zones, the e-wallets are serving as the advantageous and convenient both to the company and to consumers.

With the current limit of Rs. 10000 in your e-wallet accounts one can suitably either transfer the money with bar code scanning or by entering the mobile no. of seller for your utilities. Digital Payment players are all lauding the government for the demonetisation decision, which in a way has been increasing high number of money transfer through digital wallets.

The time when the announcement of demonetization was done, Google's Play Store has registered 50 million downloads of the Paytm app. It is not the convenience alone it offers, one also gets cashback on lot of products and services. So it isn't just the digital payment you get, it offers more than that.

Though everybody is trying a way out to deal with demonetisation not to forget that still, while paying through cards we at times are charge 2 to 3 percent extra for transactions. Moreover, there are still millions of small vendors even in big cities who does not have a Paytm account or does not know the usage of smartphones. Ironically, even 4G connectivity is a challenge for us and with unexpected increase in the usage of Digital Payment internet connectivity is not lesser than a pain in head.

Nevertheless, e-wallet companies are getting cashier and bigger than they might have targeted.

How Government is promoting Digital Payments - A Step to Digital India

Undoubtedly, the Indian public and bankers are facing hardship and also hampering the current growth of Indian Economy but that will give a positive long-lasting effect. In the demonetisation crisis, a step towards digital payments has been offering benefits to the country. With mixed opinions of good and bad effects of demonetisation government has come up with great plans on payment through net banking.

Here below mentioned are the incentives provided by PM Narendra Modi for the Indian public:-

1. Central Government Petroleum PSUs: A discount at the rate of 0.75% of the sale price to consumers on the purchase of petrol or diesel if payment is made through digital means.

2. Digital Payment Infrastructure in Rural Areas: The Central Government through NABARD will extend financial support to eligible banks for deployment of 2 POS devices each in 1 Lakh villages.

3. Rupay Kisan Cards: The Central Government through NABARD will also support Rural Regional Banks and Cooperative Banks to issue “Rupay Kisan Cards” to 4.32 Crore Kisan Credit Card holders to enable them to make digital transactions at POS machines/Micro ATMs/ATMs.

4. Suburban Railways: A discount up to 0.5% is provided to the customers for monthly or seasonal tickets from January 1 2017, if payment is made through digital means.

5. Indian Railways: All railway passengers buying online ticket shall be given free accidental insurance cover of upto Rs. 10 Lakh.

6. Services in Indian Railways: For paid services e.g. catering, accommodation, retiring rooms etc. being offered by railways, will provide a discount of 5%, if payments are made through digital means.

7. Public sector insurance companies: They will provide discount or credit, up to 10% of the premium in general insurance policies and 8% in new life policies of Life Insurance Corporation sold through the customer portals, in case payment is made through digital means.

8. Transaction fee: The Central Government Departments and Central Public Sector Undertakings will ensure that they will absorb the transaction fee/MDR charges related to digital payment and consumer should not be asked to bear it.

9. Public Sector Banks: They are advised that merchant should not be required to pay more than Rs. 100 per month as monthly rental for PoS terminals/Micro ATMs/mobile POS from the merchants to bring small merchant on board the digital payment eco system.

10. Service Taxes: No service tax will be charged on digital transaction charges/MDR for transactions upto Rs. 2000 per transaction.

11. Toll Taxes: For the payment of toll at Toll Plazas on National Highways using RFID card/Fast Tags, a discount of 10% will be available to users in the year 2016-17.

In short the benefits of using digital payments go well beyond the convenience, if provide efficiently and effectively, they can transform the lives of those who use this technology. This is one type of infrastructure investment which can lead to sustained economic growth and greater financial inclusion from citizens in country.

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BOOST YOUR BUSINESS IN DEMONITIZATION JUST CLICK AND SWIPE

In the current economic situation of the country nobody has been left unaffected from demonetisation. Sharing mixed opinion of pros and cons of the currency ban people are standing in long queues to either get the money deposit or make a withdraw from the bank. Consumption in India is majorly cash-driven, and for digital payments concept it would require changes in consumer behaviour.

With the increase in digital payment mode, in the coming years our economy is expected to grow with a transparency in monetary transactions. Government is considering the impact of this cash crunch for a shorter duration but, there has been a big set back for all the businesses in every sector. Like all Indians, Orange Global has also welcomed the decision of digitalisation of all monetary transaction. This blog will take you through the ways the set back on businesses can be dealt with a possible solution of digital marketing:-

1. Online Platform:- Purchasing, Selling or reviewing any product online offers more confidence to a consumer in comparison to other mode. The e commerce industry has seen an upsurge since the last decade making every single seller to be present on the platform.

2. No Big Capital Investment:- In this hour of cash crunch when people stood in long queues first and now are struggling to earn money; Digital Marketing comes as saviour. With basic investment of making products online and using a payment gateway one can still keep running the business.

3. Take Advantage of the situation:- With all the money in bank and no cash in hand, people are still making transactions online. This method does not involve any give and take of hard money. Perhaps, the giants of e commerce has a back seat in this case of cash on delivery but the situation has still been advantageous for them.

4. Requirement of the time:- “Hit the iron when it is hot”. Where the focus is currently on making transactions transparent, it becomes important to use digital options.

Substantially online shoppers have impacted the over all retail businesses and had given a wide scope of getting digital. The irresistible presentation of a product and the ease of payment attracts more online buyers resulting in increase of purchase through digital payment options. Have a look at them:-

1. Net Banking:- an online payment technique which changed the way country used to shop, pay bills and many more. With a simple login to net banking one can easily transfer money to any account in a day's time. Why to carry cash now!

2. Swipe Machines:- I remember, when debit cards were introduced it was a haphazard situation with lots of question pouring in minds. What if the card is lost, what if somebody else founds it? But all those worry's are bygone now. Nothing can beat the ease of immediate money transfer on a purchase.Truly a plastic money.

3. E-Wallet:- It works as an online safe; like a bank locker! Create an account, enter the bank account details once and pay to whomsoever you want to. But be careful while handling E-Wallet, since it is internet based with your bank account details if hacked! Say bye to your money.

It is call of the hour. Choose the best option for your business and get it back with Digital Marketing options to grow.

https://www.orangeglobal.in/boost-business-demonitization-just-click-swipe/