the
soul cannot think without an image' – Aristotle.
What
gives a brand its identity? Is it only the quality alone that creates
brand recognition or brand awareness of a product. No! Having a logo
signifies an easy route to brand identification and a way people can
remember, connect and acknowledge a brand among several similar
available in market. Logo's are intended to be the face of an
organisation and has its own importance of a company logo. Hence, making its designing more complicated yet appropriate.
Orange Global as the best digital marketing company in Delhi has an expert team who takes the pressure of
logo designing from client away.
A logo appears on several products starting from stationery, business cards, furniture and advertising material making them handy to expand the reach of company. The logo should be designed keeping colour combinations, font and the art work in mind which implies the companies aesthetic value and nature of work. A substandard and amateur looking logo would turn off potential customers. Orange Global as the best digital marketing company in Delhi understands the importance of a company logo and ensures retaining the value of company in logo. On the contrary, there is long list of companies who does not pay much attention to logo designing or rather have different kind of logos for letter head and website. Perhaps this results in miscommunication between two different sets of interactive sessions by the same organisation.
A
simple written Mc Donald would not have been an eye catcher, despite
the mouth watering taste of food we get. Your logo is how people
recognise you, and helps drawing a line of difference between you and
your rivals.
“A
company’s logo is its shorthand, a visual cue that tells a story of
the brand’s culture, behaviour, and values,” Matthews Hale.
Many
companies keep on experimenting with their company logo including the
re designing; this in a way is a reflection of time, where an
outdated design is modernised. Experimenting with the looks is
equally to having a makeover for yourself. Since we are not in a
circus – keep it simple here, there can be experimenting but there
cannot be irrelevancy of several colour combination used everywhere.
A wrong designing can result in loss of customer trust and
satisfaction from your brand.
The
famous clothing brand GAP had a public outcry due to which they took
a U-Turn from newly launched logo back to where they started from.
The
importance of a company logo can never be at
a back bench. A well designed professional logo will continue to be
the representative of your business for years to come.
No comments:
Post a Comment